By Paweł Uścisławski, Area52 Director, Division B
You may have heard of the famous Area 51 in Nevada. It’s a highly classified US Air Force Facility. It is not publicly known what Area 51 is really used for however many UFO sightings and conspiracy theories are abundant. Most of us will never get the opportunity to visit Roswell, Nevada, however you can easily visit an equally interesting Area 52; it may be one number off however it is just a tube or train away!
Area 52 is part of Division B and has clubs located in Victoria area as well as the surroundings of Hyde Park. Its five clubs could arguably make Area 52 one the most diverse areas of District 91. Many members ask about how to vary up their meetings, make the agenda more interesting and do things a little differently. Visiting other clubs is one way to achieve this. You meet new people, clubs and learn how they run their meetings and inspire their members. These are just a few good reason to visit one of the Area 52 clubs:
Membership renewals season is starting earlier than usual this year and we are inviting you to take part in it as early as you can. In order to create a bit of competitive spirit, District 91 has created the 20 to 20 challenge for membership renewals.
The first 20 clubs to renew a minimum of 20 members by September 15th will be able to claim back £50 from District 91 coffers to organise a pizza party celebration for their members and guests. Just imagine your usual vibrant club meetings with high calibre speakers, analytical evaluators, fun table topics and FREE pizza and refreshments on the top. Amazing eh?
Below are some of my hot practical tips on how to build your club membership using social media, in particular Facebook. My experience is based on many years as a Director of several corporates responsible for marketing and business development, plus eight years of building my own small consulting practice, along with being responsible for the initial marketing and branding of Haresfoot Brewery and more recently BerkoBeerFest. I was the District 91 PR Manager last year (2017-18) and this year I have started Stevenage Speakers Club. This blog follows on from my webinar masterclass delivered last week (I will share the link to the video once live).
Congratulations to the D91 PR & Comms Awards winners:
- Paul Branley-Jones & Arun Speakers – An effective use of social media which increase their visibility externally to attract new members. They have great engagement, across clubs, on Facebook and also use MeetUp, consolidate accounts wit other clubs bringing about substantial cost savings. A highlight of Arun’s external PR activities is their work with the Prince’s Trust at Highbury College. This support has received wonderful testimonials from those involved and attracted good press coverage.
- Ula Howlett & Microsoft Speakers Club – The club’s has grown from 5 to 20+ members driven by a creative use of LinkedIn. Meetings photos are added to this social network, commented on and participants tagged in order to gain more exposure. The club has already offered to shared its PR techniques and how these could be replicated for struggling clubs.
- Rose Marie Calder & Leighton Buzzard Better Speakers – Since 2015, Roase Marie and the club has developed a working relationship with the Leighton-Linslade Council. They have been Master of Ceremonies for several festivals including the Big Lunch, Day by the Canal and the Christmas Lights Festival. Community events, such as the above, spread the word of Toastmasters to a wider audience. Rose Marie also hosts a hospital radio show and regularly invites Toastmasters to speak on the show.
Barry O’Connell has set D91 up with a new series of monthly free webinars providing masterclasses in marketing. Follow the links to sign-up:
The monthly Club Strengthening & Rebuilding Forum will run on the first Sunday of every month. Follow this single registration link to access the webinar each month.