What inspired you to take on the role of District Public Relations Manager?
Back in the day, I was Public Relations Manager in District 20. So, when I moved to the UK and joined Cardiff Toastmasters, my mentor Jean knew my love for creativity and communication. She encouraged me to step into this role. Honestly, it felt like the perfect blend: using my creativity, working with a fantastic team, and having a bit of fun along the way. What more could I ask for?
What are some common mistakes clubs make in PR, and how can they fix them?
The classic one? Thinking PR is just the VP PR’s job. Nope! PR is everyone’s responsibility – yes, even you reading this. Every time you talk about Toastmasters to your friends, share a photo, or post something on social media, you’re doing PR. So next time you finish a meeting buzzing with inspiration, don’t just keep it to yourself – tell someone!
How can clubs improve their public image and attract more guests?
Word of mouth still reigns supreme. You don’t need a viral TikTok dance to get guests through the door (although… never say never). Just share how Toastmasters helped you – at work, in interviews, or even at weddings when you had to give that speech. Combine that with a strong presence on social media, and boom – your club starts to shine.
What role does social media play in your PR efforts, and which platforms have been most effective?
Instagram is my personal favourite – it’s where my creative side thrives. But for District 91, Facebook is still king. It’s where most of our members hang out. That said, I’m keeping my eye on Instagram – it’s definitely where the future’s heading. So don’t be surprised if you see more reels, stories, and Canva magic popping up soon!
If you could launch any PR campaign for Toastmasters, what would it be?
Funny you should ask – I’m working with our Club Growth Director Seema on something exciting! I previously ran a campaign called “Advance Your Career,” and we’re looking to bring it back. It aligns perfectly with our current “Ditch the Nerves” campaign, especially for those job-hunting or preparing for interviews. It’s PR with purpose – helping people grow professionally while discovering the benefits of Toastmasters.
What’s the most unexpected thing you’ve learned in this role?
You’d think it’s design or social media algorithms… but no, it’s people management. You get questions, feedback, complaints, sometimes all in the same email! – and it teaches you patience, empathy, and how to keep calm. It’s been incredibly rewarding.
If you could have dinner with any famous PR figure, dead or alive, who would it be and why?
Honestly? I don’t know any famous PR figures! I work in tech – I’m all about software and solutions. But I’ve learned PR through doing: from being a club President to handling marketing for events. I’ve taken inspiration from fellow Toastmasters, creatives, and anyone who’s made an impact. So dinner? I’d love to sit down with someone who’s making waves – not necessarily famous, but definitely inspiring. Plus, I promise to bring dessert.
Last Updated on 31st March 2025 by Allen Paul