Crafting compelling content to promote your Toastmasters club

Division K Director - Nick Ronald - Crafting compelling content to promote your Toastmasters club

I am the Division K Director, a member of Toastmasters for nine years and a professional copywriter. Below are my tips to creating compelling content to promote your Toastmasters club, help attract potential members and engage your current members.

  1. Know your audience
    It is crucial to have a clear understanding of your target audience and tailor your content to them. Who are you trying to attract to your club? What are their needs, interests, and pain points? For example, if your club primarily targets professionals, focus on addressing their career-related concerns and aspirations in your content.
  2. Craft an engaging hook
    The headline and beginning of your content should grab the reader’s attention and build their curiosity. This could be a thought-provoking question, a surprising statistic, or a powerful quote. For instance, “Did you know that public speaking is the number one fear in the world? Imagine conquering that fear and becoming a confident speaker.”
  3. Highlight the benefits
    Clearly communicate specific benefits of joining your club. Potential members want to know what is in it for them. Will they gain valuable communication skills, boost their confidence, or expand their network?
  4. Showcase success stories
    Sharing success stories and testimonials from members can be incredibly persuasive. Real-life examples of how your club has positively impacted individuals can demonstrate the value of joining. For instance, “Meet Sarah, a former timid speaker who, with the support of our club, now confidently delivers presentations at work and has landed her dream job.”
  5. Provide a glimpse of your club activities
    Give potential members a sneak peek into what they can expect. Share photos and videos from meetings to help them visualize it. For example, “Our meetings feature impromptu speaking and also prepared speeches; check out this video clip from one of our recent meetings to see the learning and fun in action!”
  6. Include a call to action
    Always include a clear and compelling call to action (CTA). Tell your readers what you want them to do next. Make it easy for potential members to take the next step. For instance, “Ready to transform your communication skills? Join us at our next meeting this Thursday at 7 PM. RSVP now!”
Nick Ronald
Division K Director 2023-24