The Seven Cs of Effective Communication

Have you ever stopped to think about how much communication is a part of your daily routine? From writing emails to leading meetings, from participating in conference calls to creating reports, the list goes on and on. It’s no wonder that effective communication plays a crucial role in boosting productivity. Recently, I stumbled upon a video discussing the Seven Cs of Communication, and I found them to be incredibly useful. I’d love to share my insights with you.

Communication should adhere to the 7Cs, which outline the ideal way to convey information: clear, concise, concrete, correct, coherent, complete, and courteous.  Let’s break down each point.


When engaging in communication, ensure that your goal or message is clearly stated. Clearly articulate your purpose in communicating with the person to avoid any confusion. If you are uncertain, your audience will also struggle to understand your intentions.


To effectively communicate, it’s important to be concise. Get straight to the point and keep your message brief to engage your audience. Take a moment to review your words and remove any unnecessary adjectives or filler words like “kind of,” “literally,” or “basically.” Additionally, check for any unnecessary sentences or repetitive explanations. By doing so, you can ensure that your message is clear and impactful.


Crafting a concrete message allows your audience to have a crystal-clear understanding of your communication. By incorporating just, the right number of details and vivid facts, and maintaining a laser-like focus, your message becomes robust and impactful.


When it comes to effective communication, ensuring that your audience understands your message is paramount. One crucial aspect of effective communication is the absence of errors. To guarantee the accuracy of your message, ask yourself the following questions: – Do the technical terms you employ match your audience’s level of education or knowledge? – Have you meticulously reviewed your writing for any grammatical errors? (Remember, spell checkers may overlook certain mistakes). – Are all names and titles spelled correctly?


When your communication is coherent, it’s like a well-constructed puzzle. Each piece fits perfectly, and all the points seamlessly connect to the main topic. The tone and flow of the text remain steady, creating a smooth and logical reading experience.


When composing your message, it’s crucial to provide your audience with all the essential information they need to stay informed and, if necessary, act. Make sure to incorporate a clear “call to action” that leaves no doubt about what you want them to do. Additionally, ensure that you’ve included all relevant details such as contact names, dates, times, and locations. By delivering a complete message, you empower your audience to make informed decisions and respond accordingly.


Courteous communication is characterized by its friendly, genuine, and transparent nature. It steers clear of any hidden insults or passive-aggressive undertones. You always put yourself in the receiver’s shoes and demonstrate empathy towards their needs.

Remember to utilize the Seven Cs of Communication as a guide for all your interactions. This way, you can ensure that your messages are clear, concise, concrete, correct, coherent, complete, and courteous.

Erika Oteri
Division C Director 2023-2024

Division J Nativity Play

Just taking a break from the rehearsals from the Division J Nativity play to wish everyone a Happy Christmas from the Thames Valley & Welsh clubs.

Our Area Directors are enthusiastically practicing their lines – John Christie is simply divine as an angel and Helyn Ashford is perfectly cast as the Welsh Virgin Mary.

We end the year on 464 members in our five areas and we are targeting at least 600 members by the end of the Toastmaster year which would make us one of the strongest Divisions in the District. January is the perfect time to get new people in and take advantage of New Years resolutions.  Encourage friends to come along and make 2024 a perfect year for your club.

If you work for a company with more than 500 employees, have you considered setting up a corporate club?  HID Global did that earlier this year and became the 23rd club in the Division and has brought Toastmasters to a brand-new audience in South Wales.

For those who have been finding Toastmasters less challenging, Division J is also proud to be setting up an advanced club, Oxford International, an on-line only club for those who want to look towards being a professional speaker.

Division J in the first half of the year also had the most Club Officers trained in the District.  Only 3 clubs failed to get four or more officers trained in the summer – we are expecting every club to hit the target this winter – training is open until 29th Feb (yes, it’s a leap year!).

Now, if you’ll excuse me, I need to help our District Newsletter team out of the donkey outfit… the zipper broke and they’ve been in there for hours!  I’m coming Nikita!!!