The Seven Cs of Effective Communication

Have you ever stopped to think about how much communication is a part of your daily routine? From writing emails to leading meetings, from participating in conference calls to creating reports, the list goes on and on. It’s no wonder that effective communication plays a crucial role in boosting productivity. Recently, I stumbled upon a video discussing the Seven Cs of Communication, and I found them to be incredibly useful. I’d love to share my insights with you.

Communication should adhere to the 7Cs, which outline the ideal way to convey information: clear, concise, concrete, correct, coherent, complete, and courteous.  Let’s break down each point.

Clear

When engaging in communication, ensure that your goal or message is clearly stated. Clearly articulate your purpose in communicating with the person to avoid any confusion. If you are uncertain, your audience will also struggle to understand your intentions.

Concise

To effectively communicate, it’s important to be concise. Get straight to the point and keep your message brief to engage your audience. Take a moment to review your words and remove any unnecessary adjectives or filler words like “kind of,” “literally,” or “basically.” Additionally, check for any unnecessary sentences or repetitive explanations. By doing so, you can ensure that your message is clear and impactful.

Concrete

Crafting a concrete message allows your audience to have a crystal-clear understanding of your communication. By incorporating just, the right number of details and vivid facts, and maintaining a laser-like focus, your message becomes robust and impactful.

Correct

When it comes to effective communication, ensuring that your audience understands your message is paramount. One crucial aspect of effective communication is the absence of errors. To guarantee the accuracy of your message, ask yourself the following questions: – Do the technical terms you employ match your audience’s level of education or knowledge? – Have you meticulously reviewed your writing for any grammatical errors? (Remember, spell checkers may overlook certain mistakes). – Are all names and titles spelled correctly?

Coherent

When your communication is coherent, it’s like a well-constructed puzzle. Each piece fits perfectly, and all the points seamlessly connect to the main topic. The tone and flow of the text remain steady, creating a smooth and logical reading experience.

Complete

When composing your message, it’s crucial to provide your audience with all the essential information they need to stay informed and, if necessary, act. Make sure to incorporate a clear “call to action” that leaves no doubt about what you want them to do. Additionally, ensure that you’ve included all relevant details such as contact names, dates, times, and locations. By delivering a complete message, you empower your audience to make informed decisions and respond accordingly.

Courteous

Courteous communication is characterized by its friendly, genuine, and transparent nature. It steers clear of any hidden insults or passive-aggressive undertones. You always put yourself in the receiver’s shoes and demonstrate empathy towards their needs.

Remember to utilize the Seven Cs of Communication as a guide for all your interactions. This way, you can ensure that your messages are clear, concise, concrete, correct, coherent, complete, and courteous.

Erika Oteri
Division C Director 2023-2024