Confessions of a PRM: A Conversation with Allen

What inspired you to take on the role of District Public Relations Manager?
Back in the day, I was Public Relations Manager in District 20. So, when I moved to the UK and joined Cardiff Toastmasters, my mentor Jean knew my love for creativity and communication. She encouraged me to step into this role. Honestly, it felt like the perfect blend: using my creativity, working with a fantastic team, and having a bit of fun along the way. What more could I ask for?

What are some common mistakes clubs make in PR, and how can they fix them?
The classic one? Thinking PR is just the VP PR’s job. Nope! PR is everyone’s responsibility – yes, even you reading this. Every time you talk about Toastmasters to your friends, share a photo, or post something on social media, you’re doing PR. So next time you finish a meeting buzzing with inspiration, don’t just keep it to yourself – tell someone!

How can clubs improve their public image and attract more guests?
Word of mouth still reigns supreme. You don’t need a viral TikTok dance to get guests through the door (although… never say never). Just share how Toastmasters helped you – at work, in interviews, or even at weddings when you had to give that speech. Combine that with a strong presence on social media, and boom – your club starts to shine.

What role does social media play in your PR efforts, and which platforms have been most effective?
Instagram is my personal favourite – it’s where my creative side thrives. But for District 91, Facebook is still king. It’s where most of our members hang out. That said, I’m keeping my eye on Instagram – it’s definitely where the future’s heading. So don’t be surprised if you see more reels, stories, and Canva magic popping up soon!

If you could launch any PR campaign for Toastmasters, what would it be?
Funny you should ask – I’m working with our Club Growth Director Seema on something exciting! I previously ran a campaign called “Advance Your Career,” and we’re looking to bring it back. It aligns perfectly with our current “Ditch the Nerves” campaign, especially for those job-hunting or preparing for interviews. It’s PR with purpose – helping people grow professionally while discovering the benefits of Toastmasters.

What’s the most unexpected thing you’ve learned in this role?
You’d think it’s design or social media algorithms… but no, it’s people management. You get questions, feedback, complaints, sometimes all in the same email! – and it teaches you patience, empathy, and how to keep calm. It’s been incredibly rewarding.

If you could have dinner with any famous PR figure, dead or alive, who would it be and why?
Honestly? I don’t know any famous PR figures! I work in tech – I’m all about software and solutions. But I’ve learned PR through doing: from being a club President to handling marketing for events. I’ve taken inspiration from fellow Toastmasters, creatives, and anyone who’s made an impact. So dinner? I’d love to sit down with someone who’s making waves – not necessarily famous, but definitely inspiring. Plus, I promise to bring dessert.

Finding Freedom Behind Bars: How Public Speaking is Changing Lives at HMP Grendon

The main building, completed in 1962, at HMP Grendon. Photograph: Ben Gurr/The Times

A couple of years ago my club, Bicester Speakers, was lucky enough to be invited by Beckenham Communicators to take part in a workshop at HMP Springhill. Springhill is a male, open prison and we spent a day there doing various activities culminating in the residents writing a speech on a topic of their choice. It was a fantastic experience; really rewarding and I felt quite privileged to be there and see some of these men beat their fears and stand up and speak. When the prison asked us to organise another session, I jumped at the chance to take the lead. 

It was another 18 months before I met with one of the prison officers to make some plans. I turned up at the gate of HMP Springhill for the meeting but they didn’t have any record of me on the visitors list at the gate. “Are you sure you’re at the right prison? “ I was asked. It turned out that I wasn’t and I should have been at the second prison on the site, HMP Grendon. Grendon is a therapeutic, category B, male prison. It’s very different to Springhill. At Springhill the men are able to freely walk around the grounds whilst Grendon is very much the high fences, gates and bars that we tend to associate with prisons. Now at the right prison, I was shown around and introduced to some of the men. I was made to feel extremely welcome by everyone. We made plans for something slightly different; rather than just a single workshop we were going to set up a group that would meet weekly for 60 to 90 minutes. 

It took a few more months to get through the MOJ vetting process but finally in August 2024, the Gaveliers met for an introductory meeting. I vividly remember walking into that first meeting. I didn’t know what to expect or how many men were going to be there. I walked into 13 expectant men wondering what they had let themselves in for. I base the sessions around Toastmasters with the primary aim being to give the men confidence; to help them speak out in the various group sessions they do, to express themselves without resorting to swearing, to speak coherently and concisely in parole hearings or anything along those lines. 

We started by doing classic ice breaker style exercises to build rapport in the group. Since those early meetings we’ve had prepared speeches including a wedding speech, we’ve run debates and table topics as well as running through specific things that have come up in their week.  

Over the last six months or so we’ve built a group where everybody feels safe; it’s a safe space to try things, to give them a go no matter how worried they are about them, to share concerns, to be vulnerable, to fail and try again, where everyone is wanting you to do well and nobody is judging and to know none of it is going to leave the room. The men are more than happy (after a little grumbling) to embrace anything that I throw at them. They are especially good at giving and receiving feedback.  

I get a huge amount out of the Gaveliers. I was scared when I turned up to that first session. I had no idea what I was walking into nor what to expect. It’s given me confidence to deal with different situations; to facilitate an unknown group of people and to take people as you find them with no preconceptions. I get such a sense of achievement from seeing the massive improvements the men have made, the enthusiasm they bring to all the sessions and their desire to improve. They are incredibly protective of the gavel club and I am so proud of them and their achievements. 

I’d recommend this type of opportunity to everyone. It doesn’t have to be a prison, it could be any group or organisation. It doesn’t have to be on a long term basis like I’ve set up at Grendon, it could just be a small number of sessions. As Toastmasters, we’ve all got quite a unique set of skills which can be both valuable to share and rewarding. 

HMP Grendon is a category B training prison which accommodates around 200 men with varying sentences in a therapeutic community. Prisoners take part in regular group meetings and activities designed to help them develop positive relationships, take an active role within their wing, reduce their risk of re-offending and improve their psychological wellbeing. 

 

 

Note: The  author prefers to remain anonymous.

February Highlights: Renew, Grow & Celebrate Success

Dear District 91 Members,

I am delighted to bring you the latest updates as we continue our journey of growth and excellence! Your dedication and enthusiasm have been truly inspiring, and we are already seeing incredible progress in 2025.

 

Membership Renewals – Act Now!

With membership renewals open until 31st March, we encourage clubs to renew early to avoid last-minute system crashes. I had alluded to  Early Bird Renewal Incentive in my last month’s note. Renew 100% of your membership base by 10th March to receive a special incentive!

A big round of applause to the clubs that have already renewed—well done! If you are a member of a corporate club, now is the time to start the process, if you haven’t yet. If you need support, please don’t hesitate to reach out.

 

Talk Up Toastmasters & Bring a Friend – Still Up for Grabs!

The Talk Up Toastmasters incentive is in full swing! Add 5 new or dual or reinstated members to your club by 31st Marchand earn well-deserved recognition. Additionally, our Bring a Friend incentive continues—introduce 4 guests and showcase the power of Toastmasters! You would avail of a personal incentive too. 

 

Toastmasters Takes Over London – TFL Tube Campaign

From 10th March to 23rd March, Toastmasters will be featured across several London Underground stations: Bank, Brixton, Chiswick Park, Edgware Road, Holborn, Turnpike Lane, Waterloo, and Westminster

Something exciting is on the horizon! Help us spread the word—if you spot our poster in any of the tube stations mentioned above, snap a selfie and share it with us at win@d91toastmasters.org.uk. The selfies will be posted on our district socials, and a lucky member will win a special prize in our contest draw! Keep an eye out for our contest promo. 

 

Corporate Clubs & Open Houses – A Game Changer!

I had the opportunity to visit exciting Open House meetings at Accenture and Deutsche Bank, witnessing first-hand how corporate clubs are revitalizing and attracting new members. Open Houses and Speechcraft sessions are fantastic tools to energize your clubs—reach out if you’d like support in organizing one!

 

Building Sustainable Clubs – A Special Thanks!

I had the privilege of joining drop-in sessions with our Club Mentors and Club Coaches over the last few days. Their dedication in sustaining strong clubs is truly commendable. A huge thank you to our awesome Club Growth Team, who work tirelessly behind the scenes to support you on your path to excellence.

Let’s push forward, grow, and celebrate our successes together !

Warm regards,
Seema Menon
Club Growth Director
District 91 Toastmasters

A Year of Growth and Celebration: Our Plans for 2025 in District 91

My dear toastmasters,

As the calendar turns to 2025, it’s a moment for us to reflect on our accomplishments and set our sights on exciting new horizons. Each year, our journey as Toastmasters is enriched by the goals we pursue, the connections we forge, and the personal growth we experience. I want to take a moment to celebrate the spirit of our Toastmasters community. 

From launching new clubs to helping members achieve their personal and professional goals, each one of you has played a vital role in shaping our success. Thank you very much for your dedication and passion!

We will continue our efforts in 2025 with renewed energy and enthusiasm.

1. Expanding Our CommunityBy chartering new clubs and welcoming new members, we will bring the benefits of Toastmasters to even more people across our region. 

2. Strengthening Our Community: Let’s foster environments where each of us feels supported and empowered to achieve our goals.

3. Celebrating SuccessWith a focus on quality meetings, engaging learning experiences and recognising achievements, we will champion excellence and pride in being part of District 91. 

As you set your personal and club goals for the year, know that you are not alone. Our district leadership team is here to support you every step of the way. Let’s dream boldly, work collaboratively, and celebrate every milestone along the journey. Wishing you and your loved ones a fantastic New Year filled with growth, connection and happiness!

 

Warm regards,

 
Seema Menon, DTM
D91 Club Growth Director 2024-25

A Speech for that Special Occasion at City Limits Speakers.

This year marks the 10th anniversary of City Limits Speakers, and the club has recently celebrated its 500th meeting. That achievement merits a special speech, but why not a whole online workshop dedicated to creating Speeches for Special Occasions?

Following on from the highly successful Wedding Speech Workshop, Toastmaster Andrew P Bennett DTM devised a session with model speeches and coaching on how to create the speech for your special occasion. This was enjoyed by the club members and guests on November 14th.

The very first speech example came with President David Salamons’ meeting introduction which was a model of how to’ Introduce a Speaker’ correctly. This is so often done haphazardly , but it is an important skill not only for our Toastmasters meetings , but to take out into the world when we are asked to MC at conferences and events of all kinds.

There was something of a seasonal feel to the workshop as TM Sophia White, a sommelier by profession, offered ‘A Toast to Jack Frost’ and TM Serena O’Keefe ‘A Comedy Roast of Father Christmas.’

President Elect Julie Parker and VPM Jill Segal shared the ‘Giving and Receiving of an Award.’ In this instance an award to the Best Dressed Christmas Shopper!

VPE Marc Lottig offered the ‘After Dinner Speech’ using elements from a speech hot off the press that he had given at a breakfast business club just a few days earlier.

A poignant moment came when DTM Andrew, our Workshop Leader, shared a ‘Eulogy’ entitled ‘ Latter Day Viking’ These were words that he had written following the death of his elder brother last year.

Speaking at a funeral or commemoration is one of the toughest situations a speaker can find themselves in. It was important that we discussed how to create and deliver this kind of speech in our workshop session.

Breakout time gave the opportunity for our guests to share the speeches that they were working on and receive feedback from City Limits Members. DTM Andrew had also devised some Table Topics around Special Occasion Speech themes so that everyone got to try out their voice during the session.

Wonderful support was given by Kim Crosby , Zoom Master and Leo Shkembi, Sergeant At Arms.

President Elect Julie Parker

& Andrew P Bennett DTM