From a challenging area to full engagement, Malcolm shares what made the difference
This month, we recognise Malcolm (H55) as our Area Director of the Month for March.
With all clubs renewed and in good standing, strong engagement across the Area, and consistent performance across training and reporting, Malcolm’s leadership has helped turn H55 into a highly active and connected Area.
We spoke to Malcolm to learn more about his journey and approach.
For members who may not know you yet, could you tell us a little about your Toastmasters journey?
I joined my corporate club, db Toastmasters, back in 2019. I loved it immediately and wondered why it had taken me so long to join. After a short time, I joined the committee and immersed myself in many club roles. Eventually became President.
As an IT Programme Manager, I felt Toastmasters would help strengthen my networking and leadership skills, while also I could help younger staff develop confidence in public speaking.
In 2022, I moved to Hove and joined Brighton & Hove Speakers. I also served on the committee there, which I hope to revisit when I complete my Area Director tenure in June.
H55 was previously a challenging area, but is now fully engaged and in good standing. What do you think made the biggest difference?
Thank you for acknowledging that. It is still work in progress, but I believe the biggest factors have been communication, accountability, my persistence, and a sprinkling of luck and hope along the way.
Visiting clubs regularly and fully immersing yourself in their culture makes a real difference. Increasing membership, maintaining retention, and ensuring people are enjoying themselves are all key ingredients to success.
How did you keep clubs motivated and engaged throughout the year?
Every club has its own dynamic, personality, and local makeup. Motivation comes from member involvement, achievement, and creating an enjoyable learning environment.
Contests and club goals also help give members something to work towards. I try to encourage cross-club participation, which has been especially valuable in building engagement and connection across the Area.
You’ve achieved strong results across renewals, training, and reporting. Did you follow a specific approach or system to stay on track?
Membership renewals have been a challenge for many clubs this year, as every club has its own strengths and areas for improvement. Guests only really become members by interaction and seeing!
I always try to make guests feel welcomed and giving them a personal touch is vital. Club Officer Training is also extremely important, along with planning ahead, keeping the year in focus, and seeking support and collaboration from fellow Area Directors.
What challenges did you face along the way, and how did you overcome them?
Being a Toastmasters leader is not about perfection. It’s about trying to share your experience, guidance, and support in a positive way. Not everyone will always appreciate it, and there are often challenges around time, effort, and availability as we are all volunteers!
However, we are always stronger when working together towards a common goal. As they say: no pain, no gain. It’s also about ownership and responsibility.
One of my proudest moments was seeing the President of one of our most improved clubs step forward to take on the Area Director role next year. I’m very happy to support and encourage him on that journey.
What advice would you give to other Area Directors who want to improve engagement in their areas?
There is no “cookie-cutter” approach because every club has its own unique makeup and dynamic. However, ensuring that every member feels engaged, valued, and able to see progress in their journey is essential.
Club accountability is also very important. When everyone fulfils their role and works together as a team, the positive energy and results naturally shine through.
Finally, what has been the most rewarding part of serving as an Area Director this year?
I’m very much a people person, so engaging with all the clubs has been incredibly rewarding. I’ve enjoyed helping to run Area and Division contests, meeting fellow District Officers, and successfully mentoring the newly chartered BBC club in London.
And of course, continuing my own journey towards achieving my DTM has been another important and rewarding part of the experience. Plus of course getting AD of the month was a nice accolade and a nice surprise dinner treat locally!!
Last Updated on 29th April 2026 by Allen Paul