As we head towards the end of the Toastmasters year, we have one key message for our clubs. You still have time to bring your clubs back to a strong membership position.
We are currently in the middle of a membership drive called Beat The Clock for clubs to increase your membership by 5 and we are encouraging everybody to engage with these efforts. The mantra 30 is the new 20, still stands.
Ensuring your club hits the 20 member mark, will enable some clubs to achieve DCP level. For members requiring the opportunity to complete educational awards, there’s still time to organise megameetings and events to assist them to achieve their educational goals. Plus, this provides you with an opportunity to invite non-renewed members and guests to attend.
Here’s how you can help.
1. Members and renewals – during March and April, some of our members did not renew, but are now starting to come back. If you have members that decided not to renew earlier, now is the time to contact them to invite them to renew.
2. Increase your membership – clubs can host their own Open House Meetings to invite guests and non-renewed members too. To support this, there’s £100 available from the District for marketing the event, e.g. Facebook ads, Meet Up registration etc.. Keep the receipts to claim the expenses back. To benefit in this Toastmasters year, the event must take place between now and the 30 June 2020.
3. Club Finances – review the club’s budget for the year ahead. The slower than usual renewal payments have affected some clubs more than others. When we come out of the lockdown, clubs may struggle to hire the same venues, for a variety of reasons. An option is to switch to annual renewals from September (rather than 6 monthly) as this will greatly assist with budgeting. Discuss with your members now as this change impacts them.
We acknowledge that these have been challenging times over the last couple of months. Throughout this time, for members facing uncertainly, their Toastmaster meetings have been a constant. Many clubs have stood up to support their members. We are not alone. It is particularly heartening to look at the clubs in Italy, with the testing situation there, to witness their members continuing to be actively engaged, providing invaluable support for each other and in turn, have helped their clubs to grow. The measure of this success, clubs achieving distinguished and having a strong membership based. We can learn from this, if you have established and experienced members that haven’t yet renewed, it is time to bring them back into the fold. As well as welcoming guests to join meetings and continuing to attract new members. Ensuring new members are registered with Toastmasters International by the end of June.
Some clubs are excelling, they have increased their member base. If that is your club, are you sharing your good practices with other clubs? Can you help a neighbouring club that is struggling? We have pre-charter clubs that are close to chartering and looking for support, can you get involved? This is your opportunity to support all clubs to bring them back to a strong membership position. While we are at it, let’s Beat The Clock!
It has been an absolute delight and pleasure to serve as your Club Growth Director this year. I look forward to continuing to serve you, next year as, your Program Quality Director.
Helena Boden-Brewer, DTM